Email remains the most effective marketing channel in e-commerce — with an average ROI of €36 per euro invested. With Shopyai, professional email marketing is built right into your shop. No external tools, no additional costs, no complicated setup.
Create newsletters and campaigns
Create campaigns with professional templates. Choose from different layouts: product showcase, sale announcement, news, or seasonal promotions. Insert products directly from your catalog — image, name, price, and purchase link are added automatically. Segment your recipients by purchase behavior (first-time buyers, regulars, inactive customers) and send targeted messages that resonate.
Automated emails — the sales machine
- Cart recovery — When a customer abandons checkout, they receive a friendly reminder after 1 hour with their cart contents. This automated email recovers an average of 10-15% of abandoned purchases.
- Welcome series — New customers receive a multi-step email series: greeting, shop introduction, bestseller recommendations, and an exclusive first-time discount.
- Order confirmation — Instant, professional confirmation after purchase with order details and estimated delivery time.
- Shipping notification — Automatic email with tracking link once the order ships.
- Follow-up — 7 days after delivery: satisfaction survey and review invitation. Positive reviews boost trust for new customers.
AI-generated email copy
Not sure what to write? The AI assistant writes professional email copy: "Write an email for our spring sale with 20% discount." — In seconds you have ready-to-send text with subject line, introduction, body, and call-to-action.
Analytics — understand what works
Track the key metrics: open rate, click rate, and conversion rate. See which campaigns drive sales and which do not. A/B tests for subject lines help you optimize your open rates. All data feeds into the Analytics Dashboard.
GDPR compliant
Unsubscribe links in every email. Subscriber management with double opt-in. Full GDPR compliance — no legal risk.
Quota per plan
Each plan has a monthly email quota: Starter (500 emails/month), Professional (5,000), and Business (unlimited). Automated emails (cart recovery, order confirmation) do not count against your quota.
Combine with discount codes
Combine email marketing with discount codes for maximum impact: create an exclusive newsletter discount code and insert it directly into the campaign. Conversion tracking shows exactly how many sales the email generated.
Conclusion
Email marketing is not an optional extra — it is one of the most profitable channels in e-commerce. With Shopyai, it is built in, GDPR compliant, and AI-powered.
FAQ
Do I need an external email tool like Mailchimp?
No. Shopyai has email marketing built in. Newsletters, automated emails, segmentation, and analytics — all without external tools. This saves costs and avoids the complexity of another platform.
What happens when a customer unsubscribes?
Unsubscriptions are processed immediately. The customer receives no further marketing emails. Transactional emails (order confirmation, shipping notification) continue to be sent as they are not classified as marketing.
What is the average open rate?
The average open rate for Shopyai emails is 25-35%, well above the industry average of 15-20%. This is due to template quality and intelligent send-time optimization.