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GEO explained: your website as an AI source
GEO means Generative Engine Optimization: preparing content that AI search services can use as a source. Shopyai helps you check business information, structured data and access for supported AI crawlers.
Published by ShopyaiUpdated on
- Explain what you offer
- Show your experience
- Be considered as a source
Put it into practice with Shopyai
1.Explain your services
Describe what you offer, where you work and who the service suits. Add your own examples and sources that readers can verify.
2.Check access and details
Use AI Crawlers & llms.txt, Structured Data and Brand & Entity where available for your website. llms.txt alone does not secure inclusion in AI answers.
3.Keep sources current
Regularly check services, contact details and evidence. Links in AI answers may bring visitors; a mention cannot be forced.
Open product view
A customer asks. Your website could be the source.
Imagine you run a planning consultancy in Vienna. A customer asks an AI for help with their new bathroom. Here is how the path to your website might look.
1The customer asks
Who can plan my bathroom renovation in Vienna?
2Your website says
- Bathroom renovation in Vienna
- Measurements and floor plans
- Coordination of the work
3A possible AI answer
For a bathroom renovation in Vienna, you could consider a consultancy that offers measurements, floor plans and coordination of the work.
Source: the consultancy’s service page
Each AI service decides whether to cite your website. We help you prepare the foundations.
SEO, AEO, GEO: what is the difference?
These three ideas go together. They all help people find and understand what you offer.
SEO
Be found: your website appears in search results.
AEO
Answer a question: your page explains how a bathroom renovation works, for example.
GEO
Be a source: an AI can use information from your page in an answer and link to it.
GEO stands for Generative Engine Optimization. Simply put, you prepare your website so it can be considered as a source for AI answers. Good SEO remains the foundation.
What should your website say?
Let’s stay with the planning consultancy. A customer wants to know: what exactly do you do, where do you work, and how do we start?
This tells us little
We are your innovative partner for perfect bathroom solutions.
This gives us something useful
We plan bathroom renovations in Vienna. We measure your bathroom, draw the floor plan and coordinate the work. After our first conversation, you receive a quote for planning.
Your industry. An everyday example.
AI needs useful information for its answer. Specific services, clear processes and real examples make your page useful as a source.
Property
“How does an estate agent help me sell my flat?”
What makes your page useful as a source
A page explains the steps from the first viewing to the handover. It names the person responsible and shows a project example cleared for publication.
Skilled trades
“What does planning a bathroom renovation include?”
What makes your page useful as a source
The page describes measurements, floor plans and coordination of trades. A documented project shows which work the company carried out itself.
Transport & removals
“What is included in a move with furniture assembly?”
What makes your page useful as a source
The service page lists dismantling, transport and reassembly. It also explains what requires a separate agreement, helping readers describe the scope accurately.
Fictional examples for illustration, not actual search data or AI recommendations. Describe the services and processes you actually offer.
Four things you can do
You do not need to be an AI expert. Start with the page for your main service.
1Open the door
Search services need to be able to read your page. Check that it is public and which automated readers you allow. These readers are called crawlers.
How Shopyai helps
“AI Crawlers & llms.txt”: configure access when the feature is enabled.
2Say clearly what you do
Our consultancy names three things: bathroom renovation, Vienna and the steps towards a quote. Make it just as easy for your customers.
How Shopyai helps
“Brand & Entity”: check business details and add them in settings.
3Show real work
Show a finished bathroom, explain the planning and name the person responsible. Your own examples make your experience tangible.
How Shopyai helps
The AI assistant helps with ideas and planning. You supply your real projects and images.
4Keep details current
New phone number? Different services? Update your website and official profiles. Remember your published translations too.
How Shopyai helps
Update details in settings and on your pages. Then review the checks again.
These Shopyai features help you
You know your business. Shopyai helps you check the details and configure the technical settings.
Who may read your page?
AI crawlers & llms.txt
Here you choose whether AI crawlers may read your page for search, training or neither. Available when the feature is enabled.
Who is behind your business?
Brand & Entity
Here you check your business details and links to official profiles. You edit the details in settings.
Can search engines read your details?
Structured data
Search engines also receive key details in a technical format. This check shows errors or missing information in that data.
What is in the extra text file?
View llms.txt
Opens a short text overview on your website’s domain. Available when the feature is enabled. The file complements your regular pages.
Simplified illustrations. AI crawler settings and llms.txt must be enabled for your website.
More about llms.txt
llms.txt is an additional text overview of your website. This file gives no visibility benefit in Google Search. Good content on your regular pages matters more.
Google Search Central · AI SearchTurn what you know into a clear entry
In settings, under “Brand & Entity”, you can enter who runs your business and what you specialise in. Here is a filled-in example.
Brand & Entity
- Founder / owner
- Anna Example
- Title / profession
- Bathroom planner
- Topics / focus areas
- Bathroom planning, bathroom renovation
How can you tell if it helps?
Try typical customer questions. Is your website actually linked as a source? Record the question, date and service, since answers can change. Shopyai itself does not measure AI citations. Also check whether new visitors make relevant enquiries.
Bing · AI Performance
In practice
Ihsan law firm in Vienna
Ihsan law firm combines named services with an identified attorney, a Vienna address and direct contact options. Such verifiable details make a page understandable as a source. They do not demonstrate an AI citation.
Visit the law firm’s websiteThis example shows the website implementation. It does not demonstrate any particular Google ranking or AI mention.
More questions about GEO?
Will my website definitely appear in AI answers?
No. The AI decides which sources to use. Shopyai helps you prepare. We cannot promise a particular citation or position.
Do I need to rewrite everything?
No. Start by adding what customers still need: services, locations, the process and real examples. A few clear paragraphs can often help.
What is the difference between AI search and AI training?
In AI search, a service may read your page for a current answer. In training, content is used to develop a model. Access rules differ by provider.
When will I see results?
There is no fixed timeframe. Search services first need to discover changes and may choose different sources for each question. Observe several queries over time.
For those who want to know more
Guidance from Google and Bing. Checked on 29 September 2026.
Show what your business can do
We look at your website together: is your offer clear? Are important answers missing? Then we work out a clear next step.
Discuss GEO for my website